Spill The Tea

Challenge: Do something fun and celebratory on social (that actually feels authentic) to launch the original Jane Austen comedy podcast “Gay Pride and Prejudice” ahead of Pride 2022, and again in 2023.

Solve: Jane Austen’s novel is all about spilling hot tea, while sipping tea. Teatime is also a beloved summertime pride tradition. So we partnered with Harney + Sons to create two custom branded teas and a bespoke tea set, and also created an original “Spill the Tea” Pride and Prejudice-themed confessional board game. We sent tea sets and games to LGBTQIA+ TikTokers and BookTok influencers, who played with their partners in videos for friends and fans to enjoy.